Our Strategic Plan
Georgian Bay General Hospital. We make excellent care personal. Our values, inspire, dedication, patients first, empower others, lead with empathy, think forward.

Our Strategic Plan

Strategic Plan: 2023 – 2030

Our Values

Inspire Dedication

We show up every day with a commitment to caring for the health and wellbeing of our patients, our community, and each other.

Patients First

We listen, work as a team, and collaborate with patients to create a safe and personalized care journey for all.

Empower Others

We foster feelings of belonging by listening to and investing in our people and giving them space to grow.

Lead with Empathy

We support our patients and their families by leading with compassion, respect, and the willingness to go the extra mile.

Think Forward

We seek excellence through continuous improvement and innovation.


Strategic Directions & Objectives

Theme Directions Objectives
Continual Excellence
  • Commit to meeting or exceeding safety and quality standards.
  • Continually provide person-centered and person-driven care.
  • Continue to pursue strategies for providing consistent and dependable care for all.
  • Reinforce coordination and collaboration with our health partners to develop a more integrated care journey for our community.
  • Engage in evidence-informed leadership and decision-making.
  • Continually improve systems, processes, procedures, policies, and accountabilities to enable our people to perform at their best.
  • Ensure our patients feel comfortable and safe in coming to us with their health needs.
  • Continually collaborate with and engage our Patient & Family Advisory Council (PFAC) to ensure patient experiences are incorporated into decision-making.
  • Deliver optimal outcomes and experiences for our patients through seamless transitions in care, enhanced collaboration with partners (internal and external), and continual process improvement.


Theme Directions Objectives
Trust & Belonging
  • Strive to build a deeper sense of belonging and community amongst our people, patients, and partners.
  • Partner to address health gaps and inequities in our community.
  • Proactively engage and deepen relationships with Indigenous peoples and communities, with full commitment to making changes and creating an environment of culturally safe and sensitive care.
  • Ensure a focus on Diversity, Equity, Inclusion, and Belonging through providing services in a safe way for all, as we grow our services.
  • Continue to instill confidence in and awareness of our healthcare services.
  • Leverage trauma informed care practices to create a culturally safe hospital environment.
  • Practice active listening and empathetic approaches to understand individual patient healing goals.
  • Serve as a community leader through external communication and partnerships that build trust and reliability.
  • Continue to see engagement and consult with the community.
  • Recognize our role in delivering care to our Francophone community and acknowledge their specific care needs.
  • Develop a deeper understanding of the distinct health needs of Indigenous individuals and other vulnerable groups in our community.
  • Actively seek an increased representation of Indigenous voices and other marginalized groups in decision-making and planning conversations.
  • Use purposeful language (e.g., Our People) to further ingrain our team culture.


Theme Directions Objectives
  • Be an engaged, collaborative, and inclusive team.
  • Value, grow, invest in, and retain our talent.
  • Promote an environment of continuous learning and growth.
  • Highlight our strong internal culture, and ingrain our values in all processes and systems.
  • Celebrate our successes.
  • Support our people to perform at their highest potential.
  • Enhance communication channels, create more recognition opportunities, and foster increased staff appreciation to drive retention.
  • Invest in learning opportunities for our people.
  • Cultivate collaboration and inclusivity amongst our people.
  • Actively listen to our people.
  • Encourage a culture of positivity and building strong relationships.
  • Inspire a growth mindset in our people.


Theme Directions Objectives
Sustainable Growth
  • Be an organization of choice for talented people.
  • Grow our services to align with current and anticipated needs of our community.
  • Invest in our physical infrastructure and environmental stewardship.
  • Leverage technology to improve patient experience, patient outcomes, health equity and team effectiveness.
  • Enhance our partnership networks and reshape our processes to support patient needs throughout their health journey.
  • Continue to achieve financial sustainability.
  • Listen to and engage with our people to build upon our valued culture and remain an organization of choice.
  • Address recruitment in a way that accents our positive and supportive culture.
  • Enhance advocacy and strategic efforts to grow our services and programming, specifically in the areas of women’s health services, mental health, seniors’ health, surgical services, and diagnostic imaging.
  • Identify and secure innovative and relevant technology to support our people in performing their work.
  • Seek creative funding and savings opportunities.
  • Act in a fiscally responsible way through efficient use of resources.
  • Support community driven changes that improve health and healthcare delivery to the residents we serve.