GBGH Switchboard 705-526-1300

GBGH seeking community feedback in development of new strategic plan

A person sits with a laptop filling out a questionnaire on the GBGH website.

March 13, 2023 – Georgian Bay General Hospital (GBGH) is looking for feedback from the community to help shape the organization’s new strategic plan. GBGH launched its current five-year strategic plan in 2018 and is now in the process of revising that plan to guide the hospital for the next seven years. One of the most important aspects of developing the plan is the inclusion of input from hospital staff/professional staff/volunteers, Board of Directors members, GBGH’s Patient and Family Advisory Council, healthcare partners, unique populations served by the hospital, elected officials and the community.

“This is a tremendously exciting time for GBGH, as we have the opportunity to shape and determine our future directions, in order to best serve our community,” says Matthew Lawson, president and CEO, GBGH. “Our new strategic plan will span seven years to ensure we have sufficient time to implement our strategy and make meaningful progress toward achieving objectives. Although we are still in the development phase, I can assure you the plan will position GBGH to adapt to the continually evolving acute healthcare environment, ensure we are aligning our services with the needs of our community, and focus on fostering a positive environment in which team members can work, practice and volunteer.”

The strategic plan acts as the organization’s roadmap to guide all its decisions and ensure it is accountable to the community it serves. In addition to the survey, the hospital will hold focus groups to gather feedback from specific stakeholders.

The community survey can be found via the GBGH website ( or through the following link:

GBGH anticipates having the new strategic plan finalized by June 2023.



Jennifer Moore

Director, Communications & Stakeholder Relations, GBGH

705-526-1300 ext 5177